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Shopify Founder / Brand Story Sections
Why the brand exists — portrait, signature and mission.
3 captured · across all niches and pages
What it is
The 'why we exist' section: a founder portrait or letter, the origin problem, and the brand's mission in first person.
What it's good for
Differentiating in categories full of interchangeable products. People buy from brands they feel something about, and this is where that feeling gets built.
How stores use it
Usually one honest paragraph beats a page of mission statements. A real signature and a candid (not stocky) photo are the trust cues that make it land.
3 sections
